Marketing your reflexology practice

Call yourself a “reflexologist”, the word people search for. A name like “[Town] Reflexology” or “Reflexology with [First Name]” is easy to understand and remember.

Keep your menu short, show your qualifications, insurance and memberships (such as the Association of Reflexologists or CNHC registration if you hold it), and write a friendly bio with a warm, professional photo.

Keep to wording you can stand behind. The ASA has ruled against reflexology adverts that claim to treat medical conditions, so check your website against current CAP guidance.

Offer instant online booking, a mobile number, a business email and a contact form. A free ‘Meet Me’ session lets people see your room and ask about ticklish feet, pregnancy or medication before they commit.

Listen to what people really need when they get in touch, and highlight two or three USPs, such as evening appointments for carers or a home-visit service.

• A “Your first session” page with photos of your actual room.
• Answers to common worries in plain words.

Make sure your website is fast, mobile-friendly and has an always-visible ‘Book Now’ button, plus your bio, USPs, accreditations, testimonials, services, contact details and location.

Complete your Google Business Profile and Maps listing, collect Google reviews and list yourself in general and reflexology-specific directories.

Use AIDA. Choose one audience that gathers in one place, such as a menopause café, a carers’ group or a parent group. Craft a simple message, show why you are the right person and make booking effortless.

Track time, money and bookings for each tactic, reflect on what worked and adjust. Avoid promoting discounts or paying for referrals.

Follow up after sessions, thank people for reviews and send birthday messages. A regular newsletter with useful content, updates, a little about you and your booking link keeps clients in touch.

Build friendly links with midwives, doulas, yoga teachers and other practitioners who see the same people you do.

Reply quickly and kindly, send details on parking and aftercare in advance, keep forms short and make paying easy. Start and finish on time, listen more than you talk, and book the next session before the client leaves.

Gift vouchers bring new people to you. Treat every voucher session as a chance to welcome a future regular.

Share helpful information clients can pass on to friends, and ask happy clients for a review after each session with a direct link that makes it easy.

Communicate your cancellation policy at booking, display your prices everywhere, take card details or payment upfront and decline discount requests. Clients often share a lot during a session, so know where to signpost people who need medical or emotional support.

Use template messages and your booking system to save effort, and work from one location near home where your couch can stay set up. Arrange your day around your energy, block weekly admin and marketing time, and plan time off for the year ahead.

Keep work and home spaces separate where you can, wear work clothes and fix your working hours. Connect with other reflexologists to ease the isolation of working alone.

If charging feels uncomfortable, examine that belief and replace it with one you believe. Then calculate your annual costs, savings goals and target revenue, and the fee per session that gets you there without exhaustion.

Use a separate business account, savings pots for tax, pension, equipment and time off, and pay yourself on the same day each month. Take payment at booking and use MTD-compatible bookkeeping software.